Five tips to consider in advance of your pitch to increase your chances of securing funding

To some people this word evokes fear and anxiety at the prospect of having to lay bare their business, their dreams and ultimately themselves in the hopes of securing funding from investors. To others, however, a pitch is a relished opportunity to shine and share their passion. Irrespective of how one views the pitching process, it is a crucial part of every start-up’s journey and an essential skill that founders must develop. Yes, not every founder will need to pitch formally to investors in a Dragon’s Den-esque set up but for those who seek external investment, it is easy to get lost in the myriad of articles and videos online detailing ‘top tips’ and ‘exclusive insights.’ Without further ado, here are our top five tips to consider in advance of your pitch to increase your chances of successfully securing funding.

Cornerstone Partners is the first Angel Investor Syndicate (Network) exclusively focused on investing in businesses owned and run by black and diverse founders.