Cornerstone Partners
2 min readJun 4, 2020


Cornerstone invests in Coordinate Sport (Saas platform)

Today we are pleased to announce a £170,000 growth capital investment into East Yorkshire based Coordinate Sport (

Founded in August 2016 by husband and wife team, James and Rochelle Moore, Coordinate Sport provides business tools to organisations within the sports and coaching industry.

Entrusted by thousands of users and major organisations such as Newcastle United Foundation, Islington Council, and East Riding of Yorkshire Council, the company has enjoyed rapid growth in recent months, and continued to thrive despite the uncertain economic environment.

With Cornerstone’s investment, Coordinate Sport plans to further develop its product, employ staff and expand its operations into other verticals. We are proud to be partnering with such a talented team and look forward to supporting them on the next stage of their journey.

Cornerstone’s Investment Director commented:

James and Rochelle’s unique SaaS platform is set to simplify how coaching sessions are booked, managed and paid for across the UK. We are looking forward to supporting their business as they scale and help them to capitalise on the opportunities ahead as the market develops here in the UK.

James Moore and Rochelle Moore, Co-Founders of Coordinate Sport, added:

We are delighted to be working with Cornerstone Partners. Our experience has been refreshing; we immediately felt a sense of connection with the team who understood our product, market and shared our vision for the future.
Coordinate Sport is a support system to our customers, which allows them to streamline their operations and drive growth. We are passionate about giving business owners a tool, which simplifies those important decisions, so they enjoy running their businesses, releasing them from those time-consuming tasks and decisions.
The investment from Cornerstone allows us to implement our growth plans and scale ahead of schedule. We look forward to building on our traction to enable the wider sports and leisure sector to benefit from a product that will transform their businesses.

Cornerstone’s partnership with Coordinate Sport is further evidence that there are pandemic-resilient companies in the black and diverse market that are able to thrive in a “remote-first” world. We look forward to highlighting the successes of many more businesses like Coordinate Sport in the months to come.

If you are a founder and are looking for investment please visit our website for our investment criteria.



Cornerstone Partners

Cornerstone Partners is the first Angel Investor Syndicate (Network) exclusively focused on investing in businesses owned and run by black and diverse founders.